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AN OUTSTANDING VISUAL REPRESENTATION OF SUCCESS

ENCAPSULATING “GE LIGHTS UP NIGERIA” IN ONE SPECTACULAR VIDEO

General Electric had this amazing idea to celebrate the introduction of electricity to Nigeria’s rural areas by documenting the results of their initiative through an outstanding video. They asked us to produce this video and work along with Impact Proximity BBDO in Dubai to create a compelling and unique material that would be used to enhance GE’s awareness in their social initiatives to improve the lives of communities in Nigeria.

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GE Lights up Nigeria

We had to present the newly electrified village in a film, with photo essays, infographics and interactive maps. The big challenge was to plan, organise and execute an elaborate video in a very short amount of time and with a limited budget. We had to take care of everything regarding this video, from the creative idea and storyboard to the transportation of equipment and guaranteeing the security of the people involved in this project. We had only 5 days to shoot this video and a large team of people to manage.

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GE Lights up Nigeria

GE Lights up Nigeria

But we were thrilled by the chance to be involved in such a creative project and, along with BBDO, we came up with a lovely concept: the theme of “first bedtime stories”.

BEDTIME STORIES
AN INSPIRING TALE

IGU VILLAGE, NIGERIA.

METICULOUS COORDINATION

Our team, consisting of a director of photography, camera assistants and creative advertisers travelled to Igu Village in Nigeria to shoot this video. We had five days to develop an outstanding film and what helped us in this pursuit was a flawless coordination.

Meticulous coordination

To develop the concept and the storyboard for the “bedtime story” creative idea, we firstly researched and brainstormed with the client and with BBDO. After we had a clear idea of the objective and how to achieve it, we planned the shooting and the execution of this video. We communicated at all times with our client to make sure that they approve every step, and we maintained quality checks throughout all the phases of this project to ensure an outstanding quality of the video.

It was an extremely emotional message, a creative idea and flawless execution that translated into a compelling video that showed the world from a different perspective and was highly appreciated.

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GE LIGHTS UP NIGERIA

A VIDEO ABOUT STORIES THAT GET TO SEE THE LIGHT BECAUSE ELECTRICITY MEANS FIRST OF ALL KNOWLEDGE.

igu village

GE Lights up Nigeria

GE Lights up Nigeria

A WORLD
WHERE KNOWLEDGE
IS SHARED

 

SERVICES USED IN THIS PROJECT

  • CONTENT CREATION
  • VIDEO PRODUCTION
  • VIDEO EDITING
  • CREATIVE ARTWORK
  • DIGITAL ACTIVATION
  • PROJECT MANAGEMENT

LET'S WORK TOGETHER!

CONTACT US

Call: +971 (0)4 454 2230

© 2016 TRAFFIC GROUP LTD. UAE - Saudi Arabia - Pakistan

Traffic Digital - a premium Web Development Company in Dubai

Traffic Digital is an integrated website design, development and digital marketing agency trusted and endorsed by top leading brands as the 'go to' company for high-end corporate web designs, development and strategic digital marketing campaigns.

Headquartered in Dubai - UAE, Traffic Digital grew rapidly into a the team of 80+ digital marketing geeks who display and implement an impressive range of skills in website design, development, SEO and digital marketing.

Our result-oriented and targeted approach to embrace latest design trends, development and digital campaigns start from the crucial concept of listening to, understanding clients' vision and aims.

Our highly skilled team of creative directors, copywriters, digital experts and website developers in UAE, having hands-on industry experience offer uncompromised web designs, content management systems, e-marketing solutions, web apps, android and iPhone apps, bespoke software development, hosting, search engine optimisation, social media marketing, pay per click marketing, affiliate marketing, video advertisements, digital marketing consultancy and branding solutions to help clients achieve and stay on the win win.

We at Traffic are proud of enlisting high-powered clientele of more than 100 national and regional companies that include Unilever, Emaar, PwC, TDIC, Etihad, Sharjah Tourism, The Dubai Mall and so on.

Traffic Digital takes great pride in the skill-sets and knowledge that it proposes and implements in multiple divisions from video marketing to e-marketing solutions. Our reputed clients advocate and embrace Traffic as one of the most rewarding digital agency in the UAE.

We stand out of the crowd for our simple 'take on' and 'can do' strategy, we bring clients closer to us to understand and create a bond through our high quality services, customer support and client handling. We not only deliver, we keep our clients informed about everything that we design, develop and deploy.

We're passionate at delivering quality digital services and to attain this, we not only dig into client's profile, we study client's competitors and marketplace to position our client at the top. Our prompt response and adaptability to the ever-changing digital technology, we towers above the rest for developing and deploying latest content management systems, enclosed with strong visual and interactive features.

Traffic Digital takes pride in being a certified Google Partner. We work closely with Google's standard outlines to help client's content and site become visible and rank at the top. With our adaptive, attention grabbing Dubai web designs, we're appreciated for delivering user friendly features and good to eyes designs.

Our hand-picked team of professionals are instilled with high-end company culture, trained with excellent communication and interactive skills to initiate, understand, innovate and work out solutions to help clients win.

Traffic Digital's bespoke web designs in Dubai; market reputation and work attitude have helped it turn into a sizeable website design company in Dubai, UAE. We stay and enjoy success ahead of the game.

We work locally, nationally and regionally with hundreds of clients in Dubai, Abu Dhabi, and across the Middle East on website design and digital marketing projects.

The reasons are simple as we have;

  • An enviable approach in client handling and digital services
  • Outstanding double edge technical expertise that are constantly updated
  • A positive agency culture that stimulates and encourages innovative thinking
  • A strong reputation
  • Emphasis on return on investment for team development and specialised training programs
  • Care for the community – collaborative contribution in building strong digital communities.

Call us on +971 (0)4 454 2230 to see how we can help you get more from your business website and digital marketing campaigns.

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