GPCA REPRESENTS THE DOWNSTREAM
HYDROCARBON INDUSTRY IN THE
CREATING THE GPCA ANNUAL
Over the past decade, the Annual Forum - GPCA’s flagship event - has not only become a key feature in the global chemical industry agenda, but also a crucial knowledge sharing and networking platform for regional and global stakeholders. In 2015 the event broke all attendance records, attracting over 2,000 attendees from 42 countries. We expect an even bigger audience in 2016 and the strongest and most business critical program in its history. Our challenge was to complete this project in very tight timeline.
A CRUCIAL KNOWLEDGE
OUR FOUR STEP APPROACH
1. Developing a functional specification document which clarified the whole scope of work.
2. Building designs and a prototype to clarify the user’s journey as well as the website’s navigation.
3. Creating a work breakdown structure to decompose the tasks.
4. Structuring the website using HTML to help understand the user’s experience and the website’s animation.
Our approach helped us achieve something that seems almost impossible to complete in the required timeline: elegant designs with user friendly navigation.
FEMKE BAUDOIN, COMMUNICATIONS AND MARKETING MANAGER WESAM ISSA, SENIOR IT & WEBSITE OFFICER
It is with great pleasure that I recommend working with Traffic on any digital projects.
Traffic has earned our confidence and trust for the past two years (since September 2013) during which we have engaged Traffic for a number of digital projects. Traffic has shown the Gulf Petrochemicals and Chemicals Association (GPCA) the utmost level of support and flexibility throughout the duration of these projects. The team was always ready to go the extra mile to ensure the quality of the work being delivered.
Traffic has developed, designed and delivered the GPCA corporate website (www.gpca.org.ae), featuring our publications and information about our members. More recently, Traffic has designed and developed GPCA Forum website (www.gpcaforum.net), which is a website for the biggest annual event for the chemical industry in the GCC region. Both projects were delivered within deadline and specification, with Traffic demonstrating a quick and thorough work process, creativity, quality and performance.
Traffic has consistently achieved positive results for our association along with the recognition from our management and members. Our account team is a pleasure to work with, service oriented and proactive. We already look forward to our next project with them!
MARKETING & COMMUNICATIONS MANAGER
SERVICES USED IN THIS PROJECT
- UI/UX DEVELOPMENT
- PLATFORM INTEGRATION
- BRAND DEVELOPMENT
- CREATIVE DESIGN
- ENGAGEMENT & STRATEGY
- PROJECT MANAGEMENT