• Engage local young mothers emotionally with M&P brand values – style and family.
• Effectively establish a meaningful Arabic dialogue with the target audience on the social space; this had not been effected in previous social endeavors.
• Position Mamas & Papas as a family comes first store, “Join our Family”.
Using the Influencer to showcase the campaign’s core values, attributes and sentiment.
Local GCC stylish young mothers who are opinion leaders and trend setters.
The endearing campaign shared the precious moments between our Influencer and her babies. This was highlighted in two ways – through the magic of storytelling and creating memorable images for our social followers to share.