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MAMAS & PAPAS CELEBRATED THE MAGIC OF DISNEY’S CLASSIC CHARACTERS, BAMBI AND PINOCCHIO.

It was done through an endearing social campaign focused around storytelling and featuring the new baby collection.

CAMPAIGN OBJECTIVES

• Engage local young mothers emotionally with M&P brand values – style and family.

• Effectively establish a meaningful Arabic dialogue with the target audience on the social space; this had not been effected in previous social endeavors.

• Position Mamas & Papas as a family comes first store, “Join our Family”.

Mamas & Papas campaign

SOCIAL STRATEGY

Using the Influencer to showcase the campaign’s core values, attributes and sentiment.

TARGET AUDIENCE

Local GCC stylish young mothers who are opinion leaders and trend setters.
The endearing campaign shared the precious moments between our Influencer and her babies. This was highlighted in two ways – through the magic of storytelling and creating memorable images for our social followers to share.

WATCH THE
CASE STUDY

Watch

Execution

An inspirational and intimate multi-faceted campaign involving video, animations, static posts, photo galleries and blogs.
• Through the magic of storytelling
• Through engaging sleeping situations photos

Implementation

2x boosting posts a week at FB page Mamas and Papas Middle East
6x Instagram post on influencer’s channel
4x snapchat post on influencer’s channel
1x blog post published on influencer’s blog

Results

OWNED MEDIA: MAMAS & PAPAS
FACEBOOK PAGE

Total reach: 2.9M
Total Likes: 65,940
Total Comments: 460
Total Shares: 1,562
Total Views: 437,795
Total Engagement: 67,962

Most liked post: Image of sleeping situation published on December 11- 13,000 likes
Post with the highest engagement rate: Teaser Video in Arabic published on November 6- received 39% engagement rate (organic reached)

KOL media: Karen’s Instagram’s account

Total Likes: 33,483
Total Comments: 2,250
Total Engagement: 35,733

KOL media: Karen’s Snapchat’s account

Total Reach: 65,459

SERVICES USED IN THIS PROJECT

  • SOCIAL PROFILING
  • SOCIAL MANAGMENT
  • DIGITAL STRATEGY
  • DISCOVERY & ANALYSIS
  • SOCIAL LISTENING
  • PROJECT MANAGEMENT

LET'S WORK TOGETHER!

CONTACT US

Call: +971 (0)4 454 2230

© 2016 TRAFFIC GROUP LTD. UAE - Saudi Arabia - Pakistan

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