EXTENDING SIB’S ONLINE PRESENCE AND APPLICATION
3 PROJECTS, SEPARATE BRANDING,
YET SOLID CONSISTENCY
As Sharjah Islamic Bank continued to grow and introduce new services for their clients, the need for a new website and other portals appeared.
The brief: we were briefed on three projects: the website, the mobile site and a career portal.
Both the website and mobile site needed to be divided into three sections (Core, Academy, and Wealth), each of them with their own branding, design, and structure. Our challenge was to do that without compromising on brand consistency.
The career portal was to cover the entire recruitment process, with each step of the process clearly defined, based on user roles and actions. It was an incredibly complex project and we needed to coordinate simultaneously with different teams and departments from Sharjah Islamic Bank concerning particular sections of the site.
CONSTANT COMMUNICATION &
PERFECT TEAM MANAGEMENT
Sharjah Islamic Bank’s website is an example of a flawless communication process and amazing team coordination. We kept a constant line of communication with our clients, with weekly reports and updates to make sure that all the stakeholders had a clear understanding of progress and next milestones needed to be achieved.
We divided our resources into teams based on expertise to maximize the result of our efforts. We developed a platform that was able to handle the complexity of the project and allow easy management of content based on user roles.
THE BEST STANDARD IN
The Sharjah Islamic Bank’s site is one of the best example of high-quality and functionality in the industry. It is user-friendly and allows information to be accessed with a minimum number of clicks. The Arabic version makes it easier for readers to gain insight on the services offered by Sharjah Islamic Bank and because the site is divided into clear sections, there has been a considerable increase in the number of newsletter subscriptions, inquiries from the site and various service applications.
Also, the career platform has helped simplify the human resources processes a lot because the streamlined process and the convenience of getting automated system emails on the progress of their job application are very appealing to users. And last, but not least, brand consistency remained intact, and each section of the site encapsulated the core values of Sharjah Islamic Bank.
CONTENT BASED ON
SERVICES USED IN THIS PROJECT
- UI/UX DEVELOPMENT
- PLATFORM INTEGRATION
- MOBILE DEVELOPMENT
- CREATIVE DESIGN
- ENGAGEMENT & STRATEGY
- PROJECT MANAGEMENT