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Advantages & Disadvantages of eMarketing


Advantages of e-Marketing

Following are some of the advantages of e-Marketing:
  • Extremely low risk
  • Reduction in costs through automation and use of electronic media
  • Faster response to both marketers and the end user
  • Increased ability to measure and collect data
  • Opens the possibility to a market of one through personalisation
  • Increased interactivity
  • Increased exposure of products and services
  • Boundless universal accessibility

Disadvantages of e-Marketing

Following are some disadvantages of e-Marketing:
  • Dependability on technology
  • Security, privacy issues
  • Maintenance costs due to a constantly evolving environment
  • Higher transparency of pricing and increased price competition
  • Worldwide competition through globalisation

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