PPC services like Google AdWords and Overture are connected to various advertising networks and search engines, making it easier to reach your target audience and increase traffic on your website. You may also get this service from companies offering search engine optimization.
According to the experts on Internet marketing, PPC ads are convenient and cost effective. They give instant result, which you can use in enhancing and optimizing your strategy. Furthermore, they are easy to create and modify.
There is no risk in using PPC on your marketing campaigns, though you need to spend money for this. However, you can be sure that you benefit for every amount you spend as you will only be paying per click on the ads.