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STRATEGY, PLANNING AND RESEARCH

All of our solutions are driven by your customers & users’ needs as well as your organisational vision, goals, and opportunities. We consider your business needs, your consumers’ perspective, and the global market trends in order to create innovative solutions that create a measurable difference to your business.

There are numerous approaches that we take when conducting and forming your digital strategies, but at its core we follow these four steps:

1) Identify the opportunities and challenges in a business where online can provide a solution. 2) Identify the unmet customer & user’s needs and goals and align these with your business objectives. 3) Develop a vision around how online assets fulfil your goals and needs. 4) Prioritise the vision to deliver in small measurable phases.

Within each of these stages, there are a number of techniques that we employ, as outlined below.

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COMPETITOR ANALYSIS

To ensure a competitive edge, our digital business analysts want to know everything about your competitors and how they operate online, what they do well, how they communicate, what digital marketing actions they prefer and how you can achieve better results than them in the same space.

We perform an evaluation of competitor brands, messaging, and marketing campaigns with the goal of understanding the competitive landscape. This includes brands within your category, as well as those that are related, tangential and/or simply interesting. This exercise helps us understand your customers & users, and enables us to gauge their expectations.
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Web based applications

CUSTOMERS & USER RESEARCH

Your customers & users define and shape your digital solutions. We find out as much as we can about them, using a variety of techniques, from listening labs, one on one interviews, marketing research, questionnaires, desk based research to ethnographic research and user feedback analysis.

All of this information helps us create a clear picture of who your customers & users are, how they behave and what they need from you in order for you to be successful.
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EXPLORING ONLINE
CONSUMER INSIGHTS

DIGITAL BUSINESS ANALYSIS

It is crucial that we understand the intersection between business, technology and customer & user experience so that our teams are able to make informed decisions regarding your design requirements as well as solution recommendations.

Our Business Analysts will determine customer & user goals, business goals, business flowcharts, quantitative data analysis, research reports, and system diagrams, and will assist you every step of the way to develop a comprehensive digital strategy.

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Web based applications
 

PRODUCT DEVELOPMENT

Helping you to shape and create your digital product is a big part of what we do. The Business Requirement Document is an output of Business Requirement Elicitation and/or Analysis. This document defines the high level business, customer & user, legal, and market needs of the application without making reference to individual features or solutions. We will provide a list of all the requirements that need to be satisfied.

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QUALITATIVE RESEARCH

Our qualitative research is about exploring and gathering crucial online insights and learnings. It helps us to understand motivations, underlying reasons and opinions, while it helps you to take your brand to the next level by knowing what needs to be changed or underscored.

 
Web based applications

QUANTITIVE RESEARCH

At Traffic we ask your customers & users questions in a structured way through surveys, questionnaires and other tools that deliver statistic insights. Getting their point of view on how your product or market can be improved helps define your digital strategy.

USER PERSONAS AND SCENARIOS

Traffic develops summary personas and user scenarios, which define the target audience and what they want to accomplish when they engage with your brand online. These personas enable us to understand customer & user goals, beliefs, and their resulting behaviours.

 
 

STAKEHOLDER INTERVIEWS

We work alongside your team in conducting interviews with the main stakeholders of the project to learn about the strategic goals and challenges of the organisation. The information collected during the interviews is crucial for understanding the intersection between business, technology, customer, and user experience so that we are able to make informed decisions regarding strategic and design requirements.

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LET'S WORK TOGETHER!

CONTACT US

Call: +971 (0)4 454 2230

© 2016 TRAFFIC GROUP LTD. UAE - Saudi Arabia - Pakistan

Traffic Digital - a premium Web Development Company in Dubai

Traffic Digital is an integrated website design, development and digital marketing agency trusted and endorsed by top leading brands as the 'go to' company for high-end corporate web designs, development and strategic digital marketing campaigns.

Headquartered in Dubai - UAE, Traffic Digital grew rapidly into a the team of 80+ digital marketing geeks who display and implement an impressive range of skills in website design, development, SEO and digital marketing.

Our result-oriented and targeted approach to embrace latest design trends, development and digital campaigns start from the crucial concept of listening to, understanding clients' vision and aims.

Our highly skilled team of creative directors, copywriters, digital experts and website developers in UAE, having hands-on industry experience offer uncompromised web designs, content management systems, e-marketing solutions, web apps, android and iPhone apps, bespoke software development, hosting, search engine optimisation, social media marketing, pay per click marketing, affiliate marketing, video advertisements, digital marketing consultancy and branding solutions to help clients achieve and stay on the win win.

We at Traffic are proud of enlisting high-powered clientele of more than 100 national and regional companies that include Unilever, Emaar, PwC, TDIC, Etihad, Sharjah Tourism, The Dubai Mall and so on.

Traffic Digital takes great pride in the skill-sets and knowledge that it proposes and implements in multiple divisions from video marketing to e-marketing solutions. Our reputed clients advocate and embrace Traffic as one of the most rewarding digital agency in the UAE.

We stand out of the crowd for our simple 'take on' and 'can do' strategy, we bring clients closer to us to understand and create a bond through our high quality services, customer support and client handling. We not only deliver, we keep our clients informed about everything that we design, develop and deploy.

We're passionate at delivering quality digital services and to attain this, we not only dig into client's profile, we study client's competitors and marketplace to position our client at the top. Our prompt response and adaptability to the ever-changing digital technology, we towers above the rest for developing and deploying latest content management systems, enclosed with strong visual and interactive features.

Traffic Digital takes pride in being a certified Google Partner. We work closely with Google's standard outlines to help client's content and site become visible and rank at the top. With our adaptive, attention grabbing Dubai web designs, we're appreciated for delivering user friendly features and good to eyes designs.

Our hand-picked team of professionals are instilled with high-end company culture, trained with excellent communication and interactive skills to initiate, understand, innovate and work out solutions to help clients win.

Traffic Digital's bespoke web designs in Dubai; market reputation and work attitude have helped it turn into a sizeable website design company in Dubai, UAE. We stay and enjoy success ahead of the game.

We work locally, nationally and regionally with hundreds of clients in Dubai, Abu Dhabi, and across the Middle East on website design and digital marketing projects.

The reasons are simple as we have;

  • An enviable approach in client handling and digital services
  • Outstanding double edge technical expertise that are constantly updated
  • A positive agency culture that stimulates and encourages innovative thinking
  • A strong reputation
  • Emphasis on return on investment for team development and specialised training programs
  • Care for the community – collaborative contribution in building strong digital communities.

Call us on +971 (0)4 454 2230 to see how we can help you get more from your business website and digital marketing campaigns.

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