These websites types are:
A. The information provider
Nearly all traditional businesses today, which have 100% offline operations, are also present on the web given the ability of a website to serve as a powerful and informative marketing tool. These websites are meant to be solely information-based, providing all possible information about the business. In this type of website, the returns are generated when a user browses it and through the information on the site, finds the products/services relevant to his needs. He then makes a conscious decision to approach the business to buy or hire certain products or services.
As websites falling into this category are required to be information-laden, they distribute a wealth of facts about their products and services using every possible means such as product/service photos and videos, user guides, specification manuals etc. These websites also invite the user to make an enquiry or leave their own contact details through the site for a follow-up response. The return for the business is then transacted in the traditional way by means of a sales person or qualified company representative who contacts the potential client.
B. The active returns generator
The second type of websites are those businesses who use their website to generate returns on revenue. This type of website incorporates advanced transactional methods that make buying online possible and enables the owner to keep up-to-the-minute track of every single purchase made through the site. These websites may use advanced transaction tools such as eCommerce transactions, user registration accounts, and modern CRM tools.
At Traffic we actively encourage clients who approach us to swiftly become a type A and then type B web business. By re-aligning your mindset to one - or both - of these categories you are taking an important step in redefining how you view your business online. You can then reposition your website so that it serves a concrete purpose, i.e to augment your online presence and create more business. The Internet is not a place to simply stick up a couple of pages about your business and hope people see it; it is a highly lucrative revenue-generator or potential marketing channel with unlimited possibilities.
The Traffic approach
The reason we encourage and guide you to obtain a 'returns generating website' is that our fundamental approach to working with you is to help you gain a return on your web channel initiatives as soon as possible.